Please send your imaginary applause and swing your tampons in the air for Morrisons.
Good on them. And well done to Tesco for kicking things off, lowering the price first, and putting pressure on other supermarkets to follow suit.
From Monday onwards, the price of tampons at Morrisons will drop by 5%, so the supermarket pays the tampon tax on the customer’s behalf.
Is it a bit frustrating that it’s now on supermarkets to cover the cost, when we could just bloody well listen to people’s complaints and scrap the tampon tax entirely? Sure.
But at least for now, we can enjoy the thrill of getting our ~luxurious~ tampons a little cheaper than before.
‘Cancelling the effect of VAT on what is an essential product for many women and girls is the right thing to do,’ Jacqueline Claughton, Health Buying Manager for Morrisons, said. True that.
When Tesco first announced their plans to lower the cost of their period products, they made it clear that they believe tampons and pads are ‘essential’, not luxury items.
‘For many customers, tampons, panty liners and sanitary towels are essential products,’ said Michelle McEttrick, Tesco’s group brand director.
‘However, the cost of buying them every month can add up and for many women and girls, it can be a real struggle on top of other essential items.
‘That’s why – as a little help for our customers – we are reducing the cost of these products by 5%.
Now we’re just waiting for a few more big brands to step up, meet Tesco, Morrisons, and Waitrose at the tampon party, and lower the cost of their period products.
Boots and Sainsbury’s, we’re looking at you.