Since it was announced that Cruz Beckham was set to launch a pop career, his famous parents faced a barrage of criticism for their offspring’s early industry start.
But on Saturday, it was full steam ahead of the talented 11-year-old, as he was spotted on the streets of central London shooting scenes for the music video to accompany his debut charity single, If Every Day Was Christmas.
And the son of David and Victoria Beckham opted to show off his athletic prowess for his moment on film, skilfully rolling through the English capital’s rain-sodden streets on a skateboard as diligent cameramen caught all of the action.
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In the spotlight: Cruz Beckham was spotted shooting scenes for the video to accompany his debut single If Every Day Was Christmas in central London on Saturday
The youngster braved the wintry chill in a black hoodie and beanie hat, which he teamed with matching jeans and a pair of skateboarding shoes.
To ward off the relentless rainfall, crew members were on hand with large umbrellas, to keep the rising star dry between scenes.
As he skateboarded along broad pavements and narrow walkways, he could have been mistaken for any other boy having sporty fun, were it not for the cameras.
Wheel good! The talented 11-year-old rode a skateboard as a cameraman caught the action
Black to basics: The rising pop star looked casually cool, stepping out in a warm black outfit
Protected: The pre-teen was taken care of by a group of protective handlers during the shoot
Family affair: Select members of his famous family were also close by to watch the action
Shining bright: His face was brightly illuminated by camera lights as he paused for a break
The navigator: The video shoot also saw Cruz riding through narrow walkways
His mother Victoria was so proud of the results, she took to her Instagram account to share shots of the action on the same day.
The behind-the-scenes snap saw Cruz running his fingers through his own hair as a cameraman filmed the moment.
The fashion mogul seemed delighted at her son’s rising star status as she captioned the shot: ‘@cruzbeckham shooting his #IfEveryDayWasChristmas video supporting @globals_make_some_noise x VB’.
Stepping out in style: Cruz looked cool in a black hoodie with a matching beanie
Cordoned off: Sections of the road were cordoned off for the youngster to shoot his scenes
Sneak peek: Spanish-born Cruz enjoyed a view over a bridge in between takes on the set
The big reveal: It was revealed last week that Cruz would be releasing a single for charity
Rising to the top? His single will battle it out for the coveted Christmas number one spot
Blending in: It would’ve been easy to miss the budding star as he skateboarded away
Under my umbrella: Crew members were on hand with umbrellas as the rain fell relentlessly
You see my point? He appeared to get getting directions as he prepared to continue shooting
They see me rolling…: A cameraman was also seen rolling along on a skateboard on the set
Cruz himself seems to be loving his emerging position in the spotlight as he shared an adorable video of himself on Instagram which he titled, ‘Love Music.’
Donning a white hoody, the celebrity offspring looked as though he was having a blast as he demonstrated the moves to Silento’s Watch Me Whip/Nae Nae.
Now that Cruz’s music career is hot on everyone’s radar, Victoria has already asked X Factor judge Nicole Scherzinger to duet with him.
Just do it: Cruz rounded out his ensemble with a pair of trendy Nike skateboarding shoes
He’s got this covered! Members of the crew surrounded Cruz at all angles as he skated
In good company: He is the family’s newest budding star, with his mother Victoria and father David rising to fame through music and football, respectively
Such a Doll! Former Pussycat Doll Nicole Scherzinger has revealed that she may work with him
Criticism: The youngster’s parents have been criticised for Cruz’s pop career plans
Special release: The video is expected to be released in time for the Christmas holidays
Vocal: Cruz has been won over fans with his vocal talents, which have been displayed a number of times on social media
Speaking at the homecoming event of her X Factor finalist Matt Terry in Bromley, on Thursday, the former Pussycat Doll said in an interview with The Sun: ‘Victoria was just telling me about her son the other day.
‘He’s just doing it all himself and she’s supporting him. I mean I would do a duet, she seems keen.’
She added: ‘But what, he’s how old? He’s like one year old. It would be cool. Yeah, I can do a duet with him. Maybe that will be my next thing.’
Behind the scenes: Victoria Beckham, 42, proudly showed off a snap of son Cruz, 11, filming the music video for his debut single If Every Day Was Christmas on Friday
‘Love Music’: Cruz himself seems to be loving his emerging position in the spotlight as he shared an adorable video of himself dancing away
Dancing away: Donning a white hoody, the celebrity offspring looked as though he was having a blast as he demonstrated the moves to Silento’s Watch Me Whip/Nae Nae
The news will no doubt be frowned upon by television personality Piers Morgan, after he called Cruz’s early pop breakthrough ‘sickening’ on Wednesday’s Good Morning Britain, adding that Cruz ‘should be at school’.
Clear to state that he wasn’t criticising Cruz himself, Piers said: ‘It’s not his fault. He’s 11. But how did he manage to release this? It’s sickening.’
Piers believes that if Cruz wants to be a pop star, he should go through the ‘hard graft’ like other singers, not just release something because his parents are famous.
Aiming high: The former Spice Girl couldn’t care less of the backlash surrounding Cruz’s pop career and has already singled out Nicole Scherzinger as a potential duet partner
Big things: Cruz appears to be getting into the swing of the pop star lifestyle, as he filmed the music video for his debut single in London on Thursday with his two brothers
However this response was met with equal fury from the youngster’s manager Scooter Braun – who is also responsible for pop sensation Justin Bieber.
Taking to Twitter, the music manager fired back: ‘He is an 11 year old who wanted to make a song to help other kids. Once again Piers shows why he is a jackass and why his show was cancelled.’
Piers then added: ‘Stop pretending this is about charity when it’s about promoting Brand Beckham & making YOU a ton of money off another young kid’s back.’
To which Scooter replied: ‘@piersmorgan how about you match him dollar for dollar to the charity? Instead of criticizing step up and help these kids the way Cruz is.’
Unimpressed: The news will no doubt be frowned upon by television personality Piers Morgan, after he called Cruz’s early pop breakthrough ‘sickening’
Let’s go Bro: Cruz took to his Instagram page – which he set up three days ago – to document the shoot around London with his brothers Brooklyn, 17, and Romeo, 14
Cheeky chappies: He first uploaded a video of the boys in action, which saw his older siblings pose for a selfie on a park bench
After him! The two teenagers then clamber over the railing after their brother for revenge – with Brooklyn falling flat on his face as he did so, for a humorous touch
Say cheese! The recent pop star also shared a shot with his 188,000 followers of his oldest brother posing in their home city
Cruz released his first single, which is set to raise money for Global’s Make Some Noise campaign, earlier this week.
He filmed the music video for the track on Thursday with his two brothers Brooklyn, 17, and Romeo, 14.
The trio embarked on the shoot around London, which they documented on Instagram.
He later uploaded a throwback video of himself in the studio – looking every inch the pop star in a chunky set of headphones behind a professional microphone, as he belted out the festive track.
Good times: The youngster also uploaded a throwback video of him recording the song in the studio
Rise to fame: The music video was shot for his debut single If Everyday Was Christmas, which was released on Wednesday
That’s my boy! Dad David (left) appeared prouder than ever as he helped his boy promote the song on social media and on Capital Radio earlier this week